brand identity · rebrand concept · 2026
Shazam
A personal concept rebrand for Shazam, inspired by the one gesture we all know: hold up your phone, let it listen. From that simple action, I built a visual language of movement, sound, and discovery that carries across different mediums.
Goal
Move beyond Shazam's existing visual identity by creating a more expressive system inspired by rhythm, movement, and the excitement of finding a song.
Give Shazam more personality and make the brand feel more expressive, youthful, and connected to music culture.
Build an identity that lives beyond the app, extending naturally into posters, stickers, social, and other physical and digital touchpoints.
role
Solo Brand Designer
purpose
Personal Portfolio Piece
deliverables
Mark · Posters · App UI · Social
year
2026
Identity
Shazam's existing identity is rooted in what the app does: listening. Its mark is literal, functional, and familiar, but leaves little room for the energy and excitement that comes with actually using it.
For this rebrand, I started with what "Shazam" itself feels like to me: a sudden burst of sound, energy, and recognition. That led me to the moment the app represents: that split second when a song clicks into place and you finally know what you're hearing.
For this rebrand, I started with what "Shazam" itself feels like to me: a sudden burst of sound, energy, and recognition. That led me to the moment the app represents: that split second when a song clicks into place and you finally know what you're hearing.
The new logomark brings a soundwave spike and a shooting star together into a single bolt, set inside a solid badge. It's quick, energetic, and a little electric. A visual expression of what "Shazam!" sounds like, and the feeling it represents.
Print
Print & Poster
The posters translate the tap-to-identify gesture into a static image following the same visual identity and colors.
Product
Inside the app
The app redesign is built around bold color, oversized typography, and playful graphic forms. Bright blues, pinks, lime, purple, and orange create a high-energy visual language, while expressive shapes and textures make every screen feel dynamic and unmistakably Shazam.
Social
Instagram
The Instagram posts carry the exact same visual language across the brand.
